WEBSITE & MOBILE UX REDESIGN
The ELLE Canada web & mobile UX redesign was a collaborative effort between the publisher, editor-in-chief, art director, digital director and, me, the designer. From the beginning we wanted a very functional minimal aesthetic because the old website was dense and convoluted. The other issue we addressed was the lack of responsiveness the old website had. The new website launched in May 2016, and was also adapted to the other magazines in the publishing house including, Canadian Living, Style at Home, and Hockey News.
MY ROLE: UX Art Direction & UX Design
