FASHION PLAY

Fashion Play was a photograph that I art directed for ELLE Magazine. The clutch was designed by CuteCircuit and lit up with LED lights spelling out the word "LOVE" as it glided across the surface of the clutch. In order to enhance the technology of the clutch I wanted the photograph to have a futuristic quality. The clutch was shot inside an infinity mirror to expose all facets of the accessory, giving it an "infinite" appeal; seemingly shooting from inside the page out towards the reader.

ART DIRECTION: Reginald Leung
PHOTOGRAPHY: SATY+PRATHA